Frequent Questions

Like any form of marketing, a website is an investment of time and money.  I can’t imagine any business that expects to be taken seriously if they don’t have phone number, and email address, and a website.

We ask all of our new clients how they learned of us.  Most all of them come from referrals.  Let’s see, maybe we just shouldn’t even have a website then.  After all, most all of our business is through referral. Wrong!  Our website is our online brochure.  It provides information about our services, how to contact us, and answers to questions.  I wonder how many of those referrals would not have bothered to contact us if we didn’t have a website?

Here are some good reasons to keep your website:

It adds value and credibility to your business.  Most of your clients will expect you to have a website. You don’t want to have to tell them, “I don’t have one”, do you?  You really don’t know for sure how many people are reading your website and making decisions based on what they see. It’s not accurate to think, “I’m not getting anything out of my website”.

Most everyone uses the Internet.  It’s your opportunity to influence their decisions about purchasing your services.  I bet your competitors have a website.

Your paperless brochure. You can display tons of information, images, contact forms, videos on the website.  You can change it however often you want to in order to suit your schedule and needs.

Communication and Clarity. A website is a good way to communicate with your clients or potential clients, such as through a blog, or frequently asked questions page (like I’m doing here). When someone asks you a question about your business, you can assume that a number of other people have that same question, but didn’t ask, and possibly went to your competitor who clearly answered these questions.

Customer support.  If your clients can come to your website to get support, they won’t need to call you.  It saves them time and you time, which reduces frustration for them and frees your time to focus on the services you are providing them!  I think of how easy it is now to check a website for weather related delays or closings!

Email. By having a website, and your own domain name, you can have your own email address with that domain name.  Keep your Gmail and Hotmail accounts for personal use.

Control. If you discontinue your website, and domain name, chances are very good that someone will buy your domain and use it for their own business, or put up a nasty website full of pornography.  Why?  Since your site was already indexed in the search engines and getting traffic, you’ve helped these new websites skip a step and pick up where you left off!  You don’t want your business name tarnished do you?  We always encourage our clients to at least keep their domain name.

These are just some of the top reasons to have or keep your website. The fact that you are reading this or asking this question is a good indication that perhaps the website isn’t bringing the results you desire.  Well, I have another page to address that!